On 15 April 2026, the Minister of Trade, Industry and Competition published amendments to the Consumer Protection Act (CPA) Regulations dealing with direct marketing and the consumer opt-out registry. The amended Regulations give practical effect to the CPA’s existing right to register a pre-emptive block against direct marketing. They also place new operational duties on direct marketers, including registration, annual renewal and monthly cleansing of marketing databases against the National Consumer Commission’s opt-out registry. The important point is this: the new CPA opt-out registry does not replace POPIA. It adds another step.